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Facebook Advertising Made Simple: A Step- by- Step Guide. Facebook is probably the most neglected online advertising channel of them all. How often do you hear things like: “Facebook has been dead since everybody’s parents started using it.”“Instagram has 1. Email crushes Facebook.”Yeah yeah, we get it, Facebook is lame. So, how come their revenue is growing so fast?

Not only do they have the biggest user base, with over 2 billion monthly active users, but they also seem to make plenty of money with their advertising system. I think there’s a whole bunch of hypocrites out there. If one out of every $1. Facebook ads, how come everybody shuns the platform, except for a few? You know what I think? I think every business tries Facebook ads, fails at it and then blames the platform. People just suck at making Facebook ads work for them.

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They don’t truly understand their target audience, so they place ads in the news feed of the wrong people, etc. Today, I’ll help you out with that. I’m going to show you a few examples of people who’ve been successful with Facebook ads and then walk you through setting up your first campaign without breaking a sweat. Even if you’re a complete newbie, after reading this guide, you’ll have a good grasp of Facebook ads. I mean it. I’ll start from the very beginning, but you can skip to any section below. Top Reasons To Advertise on Facebook.

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You can’t argue with results. Which means you can’t deny Facebook ads. They’re super profitable. If, and that’s a big IF, you know what you’re doing.)Nearly all social media marketers (9. Facebook advertising the most effective paid option out of all social networks, according to an e. Marketer study. One reason is Facebook’s size.

Billions of people see ads on their platform each month. People spend almost an hour on it each day. And despite what the haters say, Facebook is still growing, too.

That’s why budgets have been doubling (up to $3. Another reason is Facebook Advertising gives smaller companies a competitive advantage, if used correctly. For example, ecommerce startup Barbell Apparel used Facebook ads to surpass their Kickstarter product launch goal of $1. Listen: You want to reach people online? Facebook is the single best alternative to Google Ad.

Words. Don’t get me wrong, Ad. Words is awesome.

But it’s also expensive. I’ve personally worked on client accounts where every single click cost anywhere from $5. Per click! Then only a tiny percentage of those people ever became a lead. Most of them bounced from the site. Now guess how much that ad campaign was?

This company literally spent thousands of dollars each day just to bring in a few decent leads. It’s different with Facebook. You get access to the same number of people. But for far less.

And once you’ve got a few tricks up your sleeves (after reading the rest of this article), you’ll be able to get website clicks for pennies and new sales for just a few bucks each. Let’s see how it works. Facebook Advertising Definition“Wait, you can advertise on Facebook?”If that was your initial reaction to this post’s headline, then you’re a little late to the party. But, no worries, I’ll get you up to speed. Watch Gone Too Far Online Gone Too Far Full Movie Online.

Since Facebook gets tons of data from their users, who enter it voluntarily on their profile (things like age, location, and interests), they have a good idea of who users are and what they like. Therefore, they can serve them targeted ads that show them products that they are likely to buy, sites they tend to like or events they’d love to attend. For example, I recently joined a Facebook group about Udemy, the online course platform. Naturally, Facebook jumps on my choice and starts showing me ads that prompt me to sign up for a course (they thought I might like to learn about creating video games). Showtime Full Spare Parts Online Free. You might say: “Wait Neil, are you sure this isn’t just a news feed post from Udemy?

Did you maybe like their page? How do you know this is an ad?”Good question! There are a few features that every Facebook ad has and these make ads unmistakable.

With these, I can know for sure that it’s an ad. Here they are: You can see a “Sponsored” tag right underneath the name of the page that is advertising to you. There’s also a unique “Like Page” button, in the top right corner, that’s never visible on regular posts. Finally,  unlike regular news feed items, all Facebook ads have a call- to- action (also called a CTA), in the bottom right corner, which might say one of the following things: Learn More. Sign Up. Download.

Contact Us. Shop Now. Book Now. Watch More. Apply Now. Facebook has a predefined set of CTA buttons. So, remember, you can spot Facebook ads by paying attention to these 3 things: A “sponsored” tag, below the name of the site. The prompt to like the page in the top right corner. A call- to- action button in the bottom right corner.

You might wonder why Facebook doesn’t make its advertising more aggressive and obvious, like You. Tube.(does anyone like You. Tube ads?)You. Tube forces you to sit through an ad for every 3 or 4 videos that you watch. For a while, you can skip the ads, but eventually, you’ll have to sit through an entire 3.

For long videos (> 1hr), they even show you commercials during the video (just like TV commercials). The result: Everyone HATES You. Tube ads. Seriously. Do you know anyone who doesn’t block these things or who leaves their computer and returns once it’s over? The reason we hate You. Tube ads is that they disrupt the flow of the user experience. We want our experience to be us just watching video after video, for as long as we like, until we decide to stop.

You. Tube changes the experience for us, forcefully, by interrupting it with their ads. We don’t like being interrupted. As a matter of fact, we face enough interruptions each day, costing us our precious brain power and challenging our self- control. Facebook is smarter than You.

Tube. They want to integrate their ads into the natural flow of the experience, as seamlessly as possible. Flow is actually a great term for this. Think about how you navigate Facebook.

You always scroll down through your news feed, either with your mouse or your finger. Since they just drop an ad into your feed, you are not interrupted. You can look at it or just keep on scrolling. It doesn’t change your user experience at all. Note: There are also sidebar ads, which are similar to banners, but they just cover what would otherwise be white space, so there’s also no interruption there.

Making the ads blend in and not be recognized as such, to the untrained eye, is one of the secrets behind Facebook’s huge revenue growth. So, advertising on Facebook is, in a nutshell, paying to place promotions and product offers in the news feed of a specific, targeted audience on Facebook. Before we dive into some case studies and how to set up your first ad, we need to lay some groundwork. Facebook Advertising Overview. There are 5 types of Facebook ads: Inside the news feed on desktop. Inside the news feed on mobile.

Right- hand sidebar on desktop. Audience network on mobile. On Instagram. Instagram opened advertising to everybody at the end of September 2. Placing ads in the news feed or on the right column is pretty obvious, but what does an audience network ad look like? These ads are placed on regular websites, inside apps or even in games. That way, Facebook extended its possibilities for advertising from just inside Facebook to basically any real estate that they own.

Instagram advertising was opened to big brands not so long ago, but now everyone can do it.